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Not only is he a dashing young prince at royal social occasions, but Prince William has proved he is a brave one in his day job as a search and rescue pilot for the RAF.
A retired judge this week praised him and his team for their part in a dangerous rescue mission up Y Lliwedd mountain in Snowdonia.
Nick Barnett, 70, had been climbing the peak with his son when he began to feel unwell and collapsed with what turned out to be a heart attack.
A rescue team was called and a Sea King Helicopter with none other than Prince William on board arrived to come to his aid.
Mr Barnett was taken to hospital swiftly and is now recovering from his ordeal – and his surprise at seeing the future king rescuing him.
"I'm grateful to Prince William and the crew and the member of Llanberis mountain rescue … the winchman did a wonderful job, as did the whole helicopter crew," he commented.
Last week, a group of men collectively known as Team Wayne also got into difficulties while mountaineering, although Prince William did not have to be called on that occasion.
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